SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals’ marketing plans. But how exactly do you break through the noise of everyone making Facebook Live videos, Snapchat stories, and Instagram ads?Social media marketing expert Katie Lance shared five of her greatest tips for streamlining daily processes, making long-lasting impressions and capitalizing on your online presence offline.1. Systematize you
The mansion featured in the 1960s TV series “The Beverly Hillbillies” hit the market this week for $350 million, making it the priciest listing in the U.S.The neoclassical house, built in 1933, was used in the hit TV show to depict a rags-to-riches story of Jed Clampett and his family who moved from Limestone, Tenn., to Beverly Hills. The home in real life belonged to billionaire Jerry Perenchio, who died in May at the age of 86. He lived in
Interest rates dropped last week, giving homeowners and home buyers more incentive to lock in a lower rate as they apply for a mortgage. Total mortgage application activity for home buying and refinancing rose 3 percent on a seasonally adjusted basis compared to the previous week, the Mortgage Bankers Association reported Wednesday. Applications, however, are still down by 25 percent from a year ago.Refinance applications saw the most activity la
Sale prices of luxury homes in the second quarter of the year surged 7.5 percent compared to a year ago. It’s the first time the luxury market’s gains outpaced the rest of the market since 2014, according to data by the real estate brokerage Redfin. Redfin defines the luxury markets as the top 5 percent of the priciest homes sold in each city.But one of the main reasons behind the luxury market’s strong performance may be because sellers ha
More than half of American homeowners—58 percent—say they expect there will be a “housing bubble and a price correction” within the next two years, according to the latest survey of more than 1,000 Americans from ValueInsured’s Modern Homebuyer Survey.Many consumers surveyed say they believe that real estate is reaching the top of the market. Because of that, 83 percent of Americans surveyed say now is a good time to sell their home, up
In the real estate business, things often come up at the last minute. Sometimes a showing takes longer than expected, or you’re on the phone trying to keep a deal together. Whatever the case may be, sometimes you end up running late. Certified professional organizer M. Colleen Klimczak from Chicago has four tips to help you alleviate lateness and keep your schedule on track.1. Stop searching for stuff. Did you know that according to the Americ
A brokerage can now target past visitors to its site and present them with relevant Facebook adsFacebook has unveiled its first ad product designed specifically for the real estate industry.“Dynamic Ads for Real Estate” allows a brokerage to advertise relevant listings to Facebook and Instagram users who have previously searched for properties on the brokerage’s website.With a Facebook employee telling Inman that the online giant is “b
The biannual Imprev Thought Leader Study digs into where brokers are planning to invest resourcesKey Takeaways Mobile apps and social media will continue to be important outlets for real estate agents; portals and search advertising were considered less important by respondents. Respondents plan to invest in predictive analytics and big data; fewer planned to invest in artificial intelligence or virtual reality platforms.Mobile is still ultra-hot
The end is near for an increasingly popular program in which lenders help borrowers obtain a “Home Possible” 3 percent down payment loan from Freddie Mac by putting up 2 percent of the purchase price, leaving the borrower to come up with only the remaining 1 percent.Starting in November, lenders will no longer be able to put up 2 percent, according to a directive Freddie Mac released last week. Instead, borrowers either have to come up with
Retiring baby boomers are popularizing the idea of “aging in place,” modifying their current homes to allow them to live independently for as long as possible. This may mean adding handrails or hands-free faucets in bathrooms or larger conversions of multilevel homes that allow for first-floor living.But certain locations may offer more “aging in place” features than others. Realtor.com® scoured listing data in the 300 largest U.S. metro
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